
Here are some good articles about solid SEO/SEM practices.
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Many organizations and website owners simply don't have the budget for big PPC (Pay-Per-Click) campaigns, pricey ad placements, or hot keyword bidding. So what are they to do?
It often goes unrealized that the design structure of your website can play a very big role in Search Engine Optimization. Furthermore, the way your site is designed as far as the navigation, content, and image/link placement can make or break you when it comes to getting conversions.
A Few Things To Keep In Mind For SEO & Conversion Goals
-Do thorough research on your keywords
-Make each page in your site have a unique & relevant name
-Create "alt-tags" for your images where relevant
-Ensure that your content matches your page description
-Make your navigation easy for your visitors
-Eliminate repetetive links & navigation that "loses" your visitors
-Create a site map showing the entire structure of your website
-Submit your website regularly to search engines
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